*How the EVA app started showing up in search and in the stores*
Eva
SEO/ASO
Opening a new store
We will prepare a campaign that builds demand before the opening and secures a flow of first visitors.
- Geotargeting
- Media
- Analytics
*The solution*
*A store's first weeks decide whether it becomes a habit*
*Two to three weeks before opening we gather the audience within the store's radius, and on opening we run a dense wave with a concrete reason to come. After that we do not stop abruptly but ease off gradually, so the store settles into people's usual route.*
*What was delivered:*
- *the neighbourhood warmed up before opening day*
- *a dense wave across the first days of trading*
- *a gradual exit from the campaign instead of a hard stop*
*What is included*
The services included in this package
- Geotargeting
- *We work within the radius that realistically walks to this location, not across the whole city.*
- Media
- *We buy visibility on the opening days, when the decision to walk in is made for the first time.*
- Analytics
- *We watch repeat visits, not just the number of people on day one.*
Not sure which service you need?
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