
Our cases
*We exceeded the planned reach KPI by 27%: the case of Luxoptica and Alcon*
*The personalised marketing agency iplace shares the case of promoting a new product from Luxopticas partner Alcon — PRECISION 1 daily contact lenses.*
ReadHow iplace turns purchase data into wow results
Insights
We write only when we have something to say: about marketing, business, people and the changes around us. Clearly, without filler, and with our own take on familiar things.

Our cases
How automated Google Ads campaigns grew Watsons sales by 14% and ROAS by 40%.
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Our cases
*The personalised marketing agency iplace shares the case of promoting a new product from Luxopticas partner Alcon — PRECISION 1 daily contact lenses.*
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Article topic
*Most technical inventions and successful decisions exist because of data, correct calculations and conclusions drawn by the right experts. Advertising is no different.*
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Team
*Meet the iplace team: what they aim for, what they dream about, and how the Ukrainian and Portuguese teams work.*
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About iplace
We put together 20 facts about the agency you probably didn't know: how many campaigns we ran in 2026, who our clients are and much more.
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Let’s turn marketing into benefit