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How iplace turns purchase data into wow results

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Insights

A blog with a point of view

We write only when we have something to say: about marketing, business, people and the changes around us. Clearly, without filler, and with our own take on familiar things.


  • A woman working on a laptop at a desk in the office

    Our cases

    Performance Max

    How automated Google Ads campaigns grew Watsons sales by 14% and ROAS by 40%.

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  • The entrance to a NOVUS supermarket in a shopping centre

    Our cases

    *We exceeded the planned reach KPI by 27%: the case of Luxoptica and Alcon*

    *The personalised marketing agency iplace shares the case of promoting a new product from Luxopticas partner Alcon — PRECISION 1 daily contact lenses.*

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  • A corner of the office with wooden shelves, an armchair and a plant on a side table

    Article topic

    *Where to get data for planning digital advertising campaigns*

    *Most technical inventions and successful decisions exist because of data, correct calculations and conclusions drawn by the right experts. Advertising is no different.*

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  • A group photo of the iplace team in the office

    Team

    *Valentin Sinkevych, New Business Manager iplace: “iplace is the top agency in Ukraine, thinking broadly and globally”*

    *Meet the iplace team: what they aim for, what they dream about, and how the Ukrainian and Portuguese teams work.*

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  • The entrance to the iplace office with an illuminated sign

    About iplace

    20 facts about us

    We put together 20 facts about the agency you probably didn't know: how many campaigns we ran in 2026, who our clients are and much more.

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Let’s turn marketing into benefit