Skip to main content
Article

How iplace turns purchase data into wow results

Read more
Get in touch
UA
A hand holding a phone with a METRO push notification, a store entrance behind

Growing brand share of voice

We will strengthen your presence in the media space, so the brand is mentioned, noticed and chosen more often than competitors.

  • Performance Marketing
  • Geotargeting
  • Media
  • Analytics

*The solution*

*From separate campaigns to a constant presence in the category*

*We start by measuring what share of the category's mentions and impressions belongs to the brand and what belongs to its competitors. From there we build a placement schedule so the brand is in view when the audience is choosing, rather than when there is budget left over.*

*What was delivered:*

  • *share of voice measured before the start and after every wave*
  • *a steady placement schedule instead of one-off bursts*
  • *budget moved between channels by the cost of a single mention*
A hand holding a phone with a METRO push notification, a store entrance behind

*What is included*

The services included in this package

Performance Marketing
*We hold campaigns on the auctions with the largest share of impressions in the category and keep them there without dips.*
Geotargeting
*We build presence in the regions where competitors are already visible and the brand is not.*
Media
*We schedule placements so the brand appears across several channels at once rather than one after another.*
Analytics
*We track share of voice separately from reach: how much of what the category sees belongs to the brand.*

Not sure which service you need?

We will help you work it out. Tell us about your business — we will look at the task, find where the growth is and suggest the services that will actually deliver.

Book a meeting

Keep going — more of our projects and what they achieved.

More case studies
Let’s turn marketing into benefit