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How iplace turns purchase data into wow results

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Supporting seasonal sales

We will run campaigns that make the most of seasonal demand and turn it into sales.

  • Performance Marketing
  • Geotargeting
  • Media
  • Analytics

*The solution*

*A season is won before it starts, not during it*

*We prepare campaigns in advance: a few weeks before the peak we gather the audience, so that during the season itself we are returning to people who already showed interest instead of searching for buyers. That keeps cost per sale manageable in the most expensive weeks.*

*What was delivered:*

  • *the audience warmed up before the season opens*
  • *separate bids for peak days and for the decline*
  • *a season report compared with the same dates last year*
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*What is included*

The services included in this package

Performance Marketing
*We raise bids on exactly the days when demand truly peaks and lower them immediately after.*
Geotargeting
*We account for the season arriving in regions at different times and shift the starts to match real demand.*
Media
*We hold visibility through the preparation weeks, while the buyer is still only considering.*
Analytics
*We compare the season with the previous one across the same date range, not "the quarter overall".*

Not sure which service you need?

We will help you work it out. Tell us about your business — we will look at the task, find where the growth is and suggest the services that will actually deliver.

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Keep going — more of our projects and what they achieved.

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