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How iplace turns purchase data into wow results

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Two people going through a printed marketing strategy chart on a desk

Launching a new brand, product or SKU

We will build a full launch strategy that wins attention quickly and brings in the first sales.

  • Geotargeting
  • Media
  • Analytics

*The solution*

*So the launch reaches the people who need it, not everyone at once*

*Before the start we define who the product is for and how it differs from what is already on the shelf. Then we launch it in a short dense wave — awareness first, trial purchase next — and watch straight away which audience responds best.*

*What was delivered:*

  • *a picture of the audience and the channels it actually uses*
  • *an opening wave for awareness and a separate stage for trial*
  • *a post-launch report on which segments delivered the cheapest first purchase*
Two people going through a printed marketing strategy chart on a desk

*What is included*

The services included in this package

Geotargeting
*We launch where the product is physically available and spend no impressions on regions without it.*
Media
*We run a short dense wave at the start: a new product is either noticed in the first weeks or not at all.*
Analytics
*We separate curiosity from real demand by looking at repeat purchases, not only first ones.*

Not sure which service you need?

We will help you work it out. Tell us about your business — we will look at the task, find where the growth is and suggest the services that will actually deliver.

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Keep going — more of our projects and what they achieved.

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Let’s turn marketing into benefit